Business Owners: Here Are 4 Things You Need To Consider in 2022

Firstly, if you’re reading this, well done for making it through a very bumpy 2020 and an equally bumpy 2021!

As a business owner, you know that 2022 is going to be a difficult year. The world is waking up from the COVID-19 pandemic, and customers are warier than ever before.

Getting Ready For 2022

You need to keep in mind that with the lifting of restrictions and the public’s need to get out a bit, your business is in with a pretty good chance of surviving next year IF you put the effort in today.

To be in with a fighting chance of survival, you’ll probably need to make some changes in how you run your business, and if history has taught us anything, it’s that any positive change will be a step in the right direction.

Here are four tips to help your business survive and thrive in 2022

Find The Right Suppliers

Whether it’s finding materials for your engineering firm or sorting out your restaurant supplies, in 2022, you’ll need to find the right suppliers to get your products from.

You’ll also need to get your supplies at a reasonable price while providing a smooth-running production line. If you do not have good suppliers, you could be forced to idle parts of your business or even worse, go out of business altogether.

Fix Up Your Marketing

Marketing in 2022 will be different from how it was before the COVID pandemic. It will be more personal and tailored, unlike the blanket marketing campaigns of pre-covid times.

Whatever it takes, you’ll need to get your business name out there, so people know who you are. You may think that’s obvious, but so many small businesses still haven’t started marketing their business hour changes and reopening plans months after lifting COVID restrictions!

The best way to do this? Why, it’s by hiring a digital marketing agency to help you improve any current marketing schemes you have in your business, or even introduce new ideas. The world is starting to move online and more people are likely to notice your business if you focus on improving the online side of your company. Of course, introducing any type of marketing strategy will be beneficial in the long run, so ensure you take the time to do some research in this area before pursuing it further.

Pay Close Attention To Your Accounts

The fact is that tax time is not fun anymore; it’s stressful and a major pain (both figuratively and literally).

In 2022, you could be facing a whole new tax regime for your business – or rather, your company will be faced with one. As taxes become more and more relevant in the coming years, it’s best to start planning now.

As much as you think that you’re organized, you’re probably not. So, get in touch with a trusted accountant and start paying closer attention to your books and accounts going forward.

Make A Contingency Plan

This is the most important point on the list! If you never dreamed that COVID would hit the world, then you probably didn’t plan for any other scenario either.

So now it’s time to make a contingency plan. What do you need to do if your business fails? Can you downsize? Can you get other jobs? Do you have any emergency savings set aside? Do you have any other skills or talents that can be used for temporary or permanent income?

Whatever it is, take action today and plan for your best case scenario AND your worst-case scenario. This will help secure the future of your business.

Infographic Created By Corcentric – A B2B Payment Solutions Company

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Kelly Tate

Kelly is a full-time supermum, caring for two kids and a hardworking husband. A cook, a cleaner, a carer and all round hard worker, striving for the perfect family life (with a few bumps along the way!) Eternally honest and sometimes brutally forward, no topics are off limits with Kelly.