4 Reasons Your Takeaway Business Needs Custom Paper Bags

When running a takeaway businesses, establishing a distinctive brand identity is paramount for success. Custom paper bags offer a tangible opportunity to elevate your brand presence. Beyond merely serving as a vessel for your delicious offerings, these bags serve as mobile billboards, carrying your logo, colors, and message wherever they go. Each time a customer walks out with your branded bag in hand, they become a walking advertisement, spreading awareness of your business far and wide.

When it comes to building a brand identity, it’s essential to leave no stone unturned. Slapping the brand logo on the packaging of your product is essential to making your venture more memorable. Carrying out label printing with your business logo and making them a standard part of the packaging can also be a great way to make the brand stick in people’s minds.

That said, investing in custom paper bags not only enhances your professionalism but also fosters a sense of loyalty and connection with your clientele. With options for label printing, you can further personalize each bag, ensuring that every customer interaction leaves a lasting impression of your unique brand.

Most takeaway businesses use unbranded paper bags for delivering their food. That might work okay, but following their lead means you’re missing out on the benefits of custom bags. Here are just four.

1. Keep Your Customers Informed

Most people think custom printed bags should only be used for a logo and your business name, but that’s not the case at all. You can print them with anything, and takeaways can take full advantage by adding current promotions or news of upcoming menu additions to keep customers in the loop and encourage them to come back for more when they next feel their bellies start to rumble.

2. Establishes Your Identity

One of the best things about any kind of custom printing job is the opportunity to establish your brand identity. This is what helps set you apart from similar takeaway options, and a set brand identity helps show customers that you’re a cut above. Think about what makes your business unique, then transfer that to the packaging you use.

3. Emphasies on your sustainable approaches

Custom paper bags can contribute to a business’s sustainable packaging efforts in multiple ways. By opting for eco-friendly materials, such as recycled or responsibly sourced paper, the business reduces its environmental footprint. Likewise, offering reusable and durable custom paper bags encourages customers to adopt eco-conscious practices, reducing the use of single-use plastic bags. As these bags are biodegradable and recyclable, they promote proper waste management and support the circular economy. This can further foster long-term customer loyalty and social responsibility.

4. Get the Ideal Bag

Not every takeaway has the same needs when it comes to bagging – you might currently be jamming things into bags that are too small or hearing customers complain that the handles come apart. This can be aptly explained with the example of cakes. If you have a bakery and you deal in sweet treat takeaways, you would probably use two levels of packaging. First, you would put the edibles in cake or pastry boxes (see more on this at Packaging Chimp). This might be followed by stacking those items in a paper bag. Now, if your bags are not designed to hold the weight of your cakes or fit the cake boxes aptly, the food items can get damaged easily. However, with custom-printed bags, you can customize everything from the type of paper to the size and type of handle, so you can get exactly what best suits your needs.

Bonus Tip: Spreads the Word

Of course, branding is a great reason to go for custom-printed bags instead of generic blank ones – whenever someone sees the bag, they’ll be reminded of your business. That can be particularly advantageous for takeaway businesses since people will often buy them in groups. If one customer brings in your bags, everyone they’re dining with will be informed of your business.

Conclusion

When you establish a business, it becomes your responsibility to ensure that your customers are satisfied with your product and services. Otherwise, you risk business failure. Among other crucial things to keep an eye on, packaging tops the list. No one would like to pay for a damaged good, but the wrong type of packaging can bring harm to your products. So, be attentive to what you are using to pack your items.

Kelly Tate